Digital Marketing: Business Models, Processes and Technologies - Batch 02 (DMBPT-BL02)

Digital Marketing has become an integral part of any business, helping brands to identify and reach their target segment of customers. With increasing number of consumers using internet connected devices, digital marketing is allowing companies to reach, engage and convert them easily and effectively. There is a massive demand for expertise for developing digital offerings, digital enhance services and building business strengths using digital and social media campaigns. This programme is positioned for mid- and senior level executives/entrepreneurs who are managing business KPIs by guiding targeting campaigns in digital marketing domain.

The programme will provide participants a detailed learning experience to acquire understanding which will help them to take crucial decisions related to development and evaluation of digital strategies. It will also help them understand how to integrate the multiple functions of digital marketing and use them to modify the marketing mix. Attending this programme will help them fast-track their career in marketing in the current context

Learning Objectives

1. Provide participants the knowledge about emerging digital technologies and learning about their importance for marketing success

2. Enable participants to get an in-depth understanding of the manner in which digital has impacted all aspects of marketing starting from concept development, idea testing, product development, pricing, distribution and promotion

3. Discuss the new age promotion methods such as inbound marketing, paid advertising, social media marketing, web analytics, influencer marketing, application of technologies, like AI, etc

4. Enable the participants to plan, create, execute, evaluate, and improve integrated digital marketing campaigns, and

5. Developing an understanding of data-driven approaches to evaluate the performance of digital and social media campaigns

Programme Highlights

1. The principles of developing digital marketing strategy,

2. Managing digital journeys of customers and design appropriate offerings,

3. Optimizing digital and social media advertising strategy,

4. Analysing data gathered using digital campaigns for insights, and

5. Managing new age technologies for future growth

Eligibility

1.The participant must have scored at least 60% marks in their terminal undergraduate (10+2+3) / postgraduate degree in any discipline

2. A minimum of 3 years of relevant industry experience is required at the time of application

3. The participant preferably should be from senior roles involved in the marketing strategy

Pedagogy

The majority of the programme will be based on the case method. Along with the case method, we would also use lectures, group exercises/ projects and presentations.

Programme Duration:

Spread over 4 to 5 months

Mode of Delivery:

The online sessions will be delivered on JITMRL platform through direct-to-desktop [D2D] held once a week and campus modules at IIM Ahmedabad

Frequency:

Once a week

Class Schedule:

Every Saturday 6.30 PM to 9.30 PM

Assessment Methodology:

IIM Ahmedabad shall carry out the examination and evaluation required for certification. For more information, please refer the brochure

Certification

At the end of the Programme, eligible participants will receive a Certificate of Completion (CoC) of the Programme from IIM Ahmedabad subject to the assessment and fulfilment of attaining overall 80% attendance

IIMA Alumni Status:

Participants who are attending short-duration Executive Education Programmes for the first time, on or after April 1, 2012, will have to attend for a total of 21 days in one or more programmes in order to be eligible for alumni status and alumni identity card, both of which will be awarded on the payment of a one-time alumni fee of INR 10,000/- + GST

Service Provider:

JARO Education

For Assistance

JARO: 75065 05142 IIMA: Phone: +91-79-7152 6300 Email: inquiry-blp@iima.ac.in

*Course end date may vary