The Government of India is relentlessly focussing on enhancing the health service
delivery, which is an important aspect of public systems. Its recent initiatives have
emphasized the provision of affordable, accessible, and quality healthcare services
through programs such as Ayushman Bharat Digital Mission (ABDM), Health
Identification- Ayushman Bharat Health Account (ABHA), Telemedicine Practice
Guidelines, etc. Further, there is an increased focus on standardization and quality
certifications by the Government such as the Clinical Establishments (Registration
and Regulation) Act, 2010. These initiatives can significantly affect how the health
services should be delivered both in private and public sectors. These aspects also
warrant that the doctors, leaders, managers, and administrators need to understand
the managerial dynamics of delivering effective and efficient healthcare services on a
The programme aims to impart training to healthcare providers and those involved in
managerial roles in organizations involved in health service delivery across private
and public sectors. The focus of the programme will be on understanding the
implications of the dynamic changes being envisaged in the healthcare system and
how to deliver patient centric care to ensure quality health care in the Indian context.
The USP of the program include comprehensive coverage of the following critical
1. Gain insights into delivering patient-centric healthcare in India's evolving
2. Understand the wider implications of large-scale healthcare initiatives like
Ayushman Bharat and NHS for effective leadership and management.
3. Learn to reassess and optimize organizational position, business models, and
technology in the healthcare ecosystem.
4. Adapt to technological advancements and regulations for patient-centric care
while ensuring data privacy and security.
5. Incorporate policy dynamics into organizational strategy and implementation for
successful healthcare management.
6. Explore the interconnectedness of different levels in healthcare management for
7. Comprehensive coverage of topics across functions to deliver patient-centric care
in healthcare organizations.
8. Align functional areas for patient-centric care by coordinating strategy, marketing,
operations, and OB-HR.
9. Emphasize quality as a core concern through multidimensional cases,
understanding the interlinkages in healthcare management.
The lead learning tool will be case studies which will be supplemented with lectures,
group exercises/projects and presentations.
Spread over 6 to 7 months
Mode of Delivery:
The online sessions will be delivered on JITMRL platform through direct-to-desktop [D2D] held once a week and campus modules at IIM Ahmedabad (Subject to government regulations)
Once a week
Every Saturday 6.00 PM to 9.00 PM
Participants are assessed based on Online Interaction and attendance criteria fulfilment. For More Information, please refer the brochure.
At the end of the Programme, eligible participants will receive a Certificate of
Completion (CoC) of the Programme from IIM Ahmedabad subject to the
assessment and attendance criteria being fulfilled.
IIMA Alumni Status:
Participants who are attending short-duration Executive Education Programmes for the first time, on or after April 1, 2012, will have to attend for a total of 21 days in one
or more programmes in order to be eligible for alumni status and alumni identity
card, both of which will be awarded on the payment of a one-time alumni fee of INR
10,000/- + GST.
JARO: 75065 05142
IIMA Phone: +91-79-7152 6400
*Course end date may vary